Driving Marketing Innovation with Generative AI

Module 1: AI & Generative AI in Modern Marketing

Foundations of AI & Generative AI

• Core concepts and distinctions

• AI vs. Generative AI explained

AI in Marketing Transformation

• Evolution of AI in modern marketing

• Strategic impact on marketing functions

High-Impact Marketing Use Cases

• Campaign strategy and operations

• Creative production

• Performance analytics

• Personalization at scale

Industry Case Studies

• Coca-Cola

• Sephora

• Unilever

Marketing AI Tools Ecosystem Overview

• Landscape of leading AI marketing platforms

Platforms Explored

• ChatGPT

• Jasper

• Midjourney

• Synthesia

Module 2: Prompt Engineering Mastery for Marketing Teams

Framework for High-Impact Prompts

• Role definition

• Context setting

• Example inclusion

• Tone specification

• Constraint management

Prompt Categories

• Content generation

• Rewriting and refinement

• Analytical prompts

• Comparative analysis prompts

Model Tuning Parameters

• Temperature

• Top-p

• Token limits

Hands-On Practice

Participants will design and optimize prompts for:

• Ad copy

• Email subject lines

• Product descriptions

• Personalized landing page messaging

Tools Utilized

• ChatGPT Playground

• Jasper

• PromptPerfect

Module 3: Campaign Planning & AI-Powered Workflow Automation

• Generating structured campaign briefs using Generative AI

• AI-driven marketing calendar creation

• Automated A/B test variant generation

• Integrating AI into campaign workflows for operational efficiency

Tools Explored

• Notion AI

• Trello with ChatGPT integrations

• Zapier with OpenAI

Module 4: Persona Development & Channel Optimization

• AI-driven buyer persona generation

• Audience segmentation using structured and unstructured data

• Intelligent channel matching recommendations

• Hyper-personalization strategies powered by AI insights

Platforms Discussed

• Humantic AI

• Octane AI

• HubSpot AI

Module 5: AI-Powered Creative Production (Text, Image & Video)

Text Generation

• Headlines, captions, CTAs, and campaign taglines

Image Generation

• Social media creatives

• Brand-aligned visual production

• Prompt-based image refinement

Video Creation

• AI-assisted scriptwriting

• AI-generated presenters

• Platform-specific adaptation strategies

Channel Optimization

• Content tailoring for YouTube, Instagram, LinkedIn

Tools Explored

• Jasper

• Canva (Magic features)

• Midjourney

• Lumen5

• Synthesia

Module 6: AI-Driven Content Quality & Brand Governance

• Tone and grammar validation

• Ensuring brand voice consistency

• Bias detection and DEI considerations

• Brand compliance monitoring

• Risk mitigation workflows

Tools Discussed

• Grammarly Business

• Writer

• BrandGuard

Module 7: Intelligent Campaign Analytics & Optimization

• AI-powered campaign reporting automation

• Natural language-driven insight extraction

• Predictive trend analysis

• Creative scoring models

• Performance optimization strategies

Tools Explored

• ThoughtSpot Sage

• Tableau GPT

• Polymer

• Adobe Sensei

Module 8: Governance, Guardrails & Responsible AI Adoption

• Managing hallucinations and model limitations

• Prompt auditing frameworks

• Compliance, privacy, and data protection

• Brand risk mitigation strategies

• Human-in-the-loop validation systems

Tools Discussed

• Guardrails AI

• OpenAI Moderation APIs

• Human-in-the-loop frameworks