Product Management Mastery

Leveraging AI to Drive Innovation, Strategy, and Product Success

Duration

3 Days (8 hours per day)

Level

Intermediate Level

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The Practical Product Management: Foundation to Application training course offers a comprehensive exploration of product management principles, tools, and techniques.

This intensive 3-day course aims to:

Define the role and responsibilities of a product manager
Compare product management with related roles such as product owner and business analyst
Develop a customer-centered mindset for effective product strategy
Analyze and apply metrics critical to product management success

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Aspiring and current product managers
Product owners and business analysts seeking a deeper understanding of product management
Professionals involved in product development and strategy

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Examining Overview & Foundations

Product Manager Role and Responsibilities
- Key responsibilities and day-to-day tasks
- Comparison with Product Owner, Business Analyst, and other related roles
Key Concepts and Competencies
- Stages of Product Development and the Product Life Cycle
- Introduction to Design Thinking and Strategic Thinking
- Core competencies of a product manager
- Transitioning from project-based to product-based approaches
- Internal-facing vs. external-facing product approaches

Identifying Opportunities & Defining Product Strategy

Defining Business Value and Product Vision
- Crafting a compelling product vision
- Aligning product strategy with corporate goals
Developing Your Roadmap to Success
- Creating and managing a product roadmap
- Identifying and evaluating product opportunities
Making a Business Case
- Finance and budgeting considerations for product management

Developing a Customer-Centered Mindset

Techniques for Stakeholder and User Analysis
- Identifying and analyzing stakeholders and user types
- Understanding and improving the customer experience
Customer Experience vs. Product Experience
- Distinguishing between and integrating both experiences
User-Centered Design and Experience Importance
- Approaches to feature requests, elicitation, and requirement analysis

Understanding Metrics for Product Managers

Deciding What to Measure and Why
- Identifying key metrics and their importance
- Building a culture of evidence-driven decision-making
Selecting Metrics that Matter
- Tailoring metrics to company goals, product objectives, and overall strategy
Identifying Risks and Strategies
- Assessing risk and developing strategies for progress

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Basic understanding of product development concepts
Familiarity with project management or related roles is beneficial but not required

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Product Management Mastery

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