This course offers an in-depth exploration of Augmented Reality (AR) technologies specifically tailored for mobile platforms. Participants will learn how to seamlessly integrate virtual objects and real-world elements to create engaging, immersive AR experiences. The course aims to:

• Introduce the key concepts, technologies, and platforms used in AR development, with a special focus on mobile AR
• Equip participants with practical skills for developing AR applications using tools such as Unity, Vuforia, Blender, and SketchFab
• Provide hands-on experience in designing, deploying, and testing AR applications on mobile devices
• Explore the hardware, sensors, and input/output systems crucial to AR functionality
• Demonstrate the application of AR in various sectors, including retail and enterprise, and the future potential of AR in marketing and immersive engagement
• Address the technical and design challenges of AR, including object tracking, 3D input, and interaction methods, and how to overcome them in mobile environments
• Offer focused case studies on real-world AR applications, highlighting the impact of AR across different industries

Learning Outcomes & Key Takeaways:

By the end of this course, participants will be able to:

• Master the Core Concepts of AR: Gain a strong foundation in the fundamental principles of AR, including its hardware, software, and user interfaces
• Develop Mobile AR Applications: Build and deploy functional AR applications on mobile devices using Unity, Vuforia, and Blender
• Implement 3D Object Tracking and Interaction: Learn to track real-world environments and integrate 3D virtual elements in real time, allowing for dynamic AR experiences
• Understand the Role of Hardware in AR: Explore the various input/output devices, sensors, and cameras used in AR, and understand their role in creating a seamless AR experience
• Create Immersive AR Solutions: Develop retail and enterprise AR applications that engage users, enhance brand experiences, and drive innovation
• Master AR Development Platforms: Gain proficiency with key AR development platforms (Unity, Vuforia, SketchFab) to create and manipulate AR objects and environments
• Overcome AR-Specific Challenges: Address and troubleshoot challenges such as tracking, navigation, and system control in AR
• Apply AR in Industry Scenarios: Leverage case studies to understand how AR is used in real-world applications, such as marketing campaigns and customer engagement