This intensive 1-day course is designed to equip B2B sales professionals with essential domain intelligence to effectively engage with manufacturing companies undergoing IoT and AI-driven digital transformation. Participants will delve deep into industry-specific insights, gaining a comprehensive understanding of the financial, operational, and governance aspects unique to manufacturing organizations.

By the end of the course, participants will be able to:

• Recognize monetization opportunities within the manufacturing sector.
• Articulate compelling value propositions tailored to manufacturing clients.
• Strategically position their IoT and AI solutions to address key business challenges.
• Drive digital innovation by aligning offerings with industry needs.

This knowledge empowers sellers to engage more effectively with manufacturing companies, fostering partnerships that advance digital transformation initiatives.

Outcomes:

Upon completion of the course, participants will be able to identify the unique business challenges faced by manufacturing organizations and recognize the market opportunities presented by IoT and AI technologies. They will develop strategies to engage key stakeholders and buyer personas, navigate the financial and operational landscape, and leverage their understanding of industry-specific regulations and metrics to drive successful sales engagements.

Key Takeaways:

• Recognize IoT and AI monetization opportunities in manufacturing
• Understand industry-specific business challenges and goals
• Develop strategies to influence decision-makers and buyer personas
• Navigate financial reports and KPIs for identifying transformation projects
• Articulate value propositions for digital solutions in manufacturing