Generative AI in Marketing
Revolutionizing Marketing Strategies with AI-Driven Creativity and Automation
Duration
4 hours
Level
Basic Level
Design and Tailor this course
As per your team needs
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This course aims to equip marketing professionals with an understanding of how Generative AI can enhance creativity, optimize content generation, personalize campaigns, and automate various marketing tasks. Participants will explore AI tools and techniques for transforming marketing strategies, driving engagement, and improving customer experiences.
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- Marketing managers and executives
- Digital marketing professionals
- Content creators and copywriters
- Social media marketers
- Marketing technologists
- Anyone interested in leveraging AI for marketing innovation
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- What is Generative AI?
- AI’s Impact on the Marketing Landscape
- Key Benefits of Using Generative AI in Marketing
- Overview of Popular AI Tools (e.g., ChatGPT, Jasper AI, Writesonic, MidJourney)
- Using AI to Create High-Quality Content: Blogs, Social Media Posts, Ads
- AI for Visual Content: Designing Graphics, Videos, and Ad Creatives
- Demo: Generating Content with AI (e.g., Blog Post or Social Media Campaign)
- Case Study: How AI-Powered Content Creation Boosts Efficiency and Quality
- Hands-On Activity: Crafting a Social Media Post and Visual using AI Tools
- Enhancing Customer Segmentation with AI Algorithms
- AI-Powered Personalization in Emails, Ads, and Customer Journeys
- Predictive Customer Behavior: How AI Optimizes Campaign Targeting
- Practical Demo: Setting Up Personalized Campaigns Using Generative AI
- Interactive Session: Building AI-Powered Personalized Marketing Campaigns
- AI-Powered SEO Strategies: Content Optimization and Keyword Research
- AI in Paid Ads: Enhancing Targeting, Budgeting, and Performance
- Using AI for A/B Testing and Real-Time Performance Analytics
- Hands-On Activity: Using AI to Optimize an Ad Campaign or Web Content
- Automating Social Media Content Creation and Scheduling with AI
- AI Tools for Social Listening, Engagement, and Analytics
- Generating Real-Time Responses and Interactions Using Chatbots
- Case Study: Leveraging AI to Boost Social Media Presence
- Practical Exercise: Automating Social Media Posts and Interactions
- Automating Lead Generation and Nurturing with AI
- AI-Enhanced Customer Support with Chatbots and Virtual Assistants
- AI in CRM: Automating Customer Journeys and Lifecycle Marketing
- Practical Demo: Using AI to Set Up an Automated Customer Journey
- Activity: Designing an AI-Driven Customer Engagement Workflow
- AI and Data Privacy in Marketing Campaigns
- Managing AI Bias in Content and Personalization
- Maintaining Brand Authenticity with AI-Generated Content
- Best Practices for Ethical AI Usage in Marketing
- Success Stories: Brands Using AI to Transform Marketing Campaigns
- The Future of AI in Marketing: Trends and Innovations
- Group Discussion: Challenges and Opportunities with Generative AI in Marketing
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- Basic understanding of marketing principles and digital marketing
- Familiarity with AI concepts is helpful, but not required
