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Generative AI in Sales

Leveraging AI to Enhance Sales Strategies and Customer Engagement
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Duration

4 hours

Level

Basic Level

Design and Tailor this course

As per your team needs

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By the end of this course, participants will understand how to apply Generative AI tools and techniques to optimize their sales processes, improve customer engagement, personalize communication, and increase conversion rates. Participants will explore real-world applications of AI in sales, such as AI-driven content creation, customer interaction, lead nurturing, and automation.



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  • Sales professionals (managers, executives, and representatives)
  • Marketing and business development professionals
  • Sales operations and sales enablement teams
  • Entrepreneurs and business owners looking to integrate AI into sales
  • Anyone interested in AI’s impact on sales and customer engagement
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  • What is Generative AI?
  • Overview of AI’s Role in Sales: Automation, Insights, and Customer Interactions
  • Benefits of Generative AI for Sales Teams
  • Examples of AI Tools for Sales (ChatGPT, Salesforce AI, HubSpot AI, etc.)
  • Using Generative AI to Identify and Prioritize Leads
  • AI-Powered Personalization for Outreach and Engagement
  • Case Study: How AI Enhances Lead Scoring and Nurturing
  • Demo: Setting up AI for lead qualification in a CRM (Salesforce, HubSpot, etc.)
  • Crafting Personalized Emails, Messages, and Proposals with AI
  • Conversational AI: AI Chatbots and Virtual Assistants in Sales
  • Use of AI for Follow-ups and Customer Support
  • Activity: Creating AI-Generated Customer Responses and Engagement Strategies
  • How AI can Analyze and Predict Sales Funnel Performance
  • Automating Sales Tasks and Workflows with Generative AI
  • Predictive Analytics: Forecasting Sales Trends and Customer Needs
  • AI Tools for Pipeline Management and Opportunity Insights
  • Addressing Data Privacy and Compliance Issues
  • AI Bias and its Impact on Sales
  • Best Practices for Responsible AI Usage in Sales
  • Case Studies: Companies Using AI to Transform Their Sales Processes
  • Lessons Learned from Implementing Generative AI in Sales
  • ROI of AI Integration in Sales Teams
  • Open Q&A on AI Tools and Techniques
  • Hands-on Exercises with AI Platforms (e.g., ChatGPT, Jasper, etc.)
  • Group Discussion: Future Trends of Generative AI in Sales



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  • Basic understanding of sales processes and methodologies
  • General familiarity with AI concepts (prior AI knowledge not required, but beneficial)
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